Transform your networking experience with unified profile management
Linkme is a social networking platform designed to facilitate easier and more effective networking by consolidating all of a user's social media profiles and links into one place LinkMe aims to simplify how people connect and share online, making it a valuable tool for networking, content creation, and personal branding.
Social Networking Platform
Container Orchestration, Infrastructure & DevOps Setup from Scratch, OpenSearch Integration, Logging and Monitoring, Ongoing Support.
LinkMe is revolutionizing the way individuals connect by introducing an innovative concept that simplifies networking and bridges multiple profiles seamlessly. Their unique approach ensures users can effortlessly showcase their professional and personal identities in one unified platform, making it an indispensable tool for networking in the digital age. With a forward-thinking strategy, LinkMe aims to cater to a diverse audience, leveraging advanced technology to create meaningful connections and expand opportunities for its users.
To complement their groundbreaking vision, LinkMe's team has also demonstrated exceptional marketing prowess, employing targeted campaigns and creative outreach strategies to build a robust presence in the market. This dynamic combination of innovation and marketing instilled confidence in their ability to attract substantial user traffic to the platform. With a growing user base and heightened engagement, the team recognized the importance of a robust technological infrastructure to support their ambitions.
To handle the anticipated surge in user activity, LinkMe sought a solution on AWS that would not only scale seamlessly with their growth but also prioritize security and cost-efficiency. The ideal backend infrastructure needed to manage significant user traffic without compromising performance or reliability. By utilizing AWS’s array of scalable and secure services, LinkMe positioned itself to deliver a smooth and dependable user experience, ensuring the platform remains efficient and accessible as its popularity continues to soar.
From the beginning LinkMe want to have an agile-focused workflow which can help developer to develop faster and launch to the market. With their confident marketing strategies, They were focused on designing the infrastructure which can sustain a great load. At the same time they want to have system completely secure and cost optimised.LinkMe's entire team is mostly remote and they work 24/7. They needed a system which should be self healing, proactively altering, well configured with logging and monitoring.
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The LinkMe backend comprises numerous microservices hosted on Amazon ECS. ECS is configured with a mix of public and private load balancers, enabling the backend to automatically scale up or down in response to varying traffic loads. This ensures optimal performance during peak usage while minimizing costs during lower usage periods.
RDS Aurora with MySQL is employed as the primary database for LinkMe. It is configured to scale efficiently for both read and write operations, ensuring high availability and performance during heavy traffic periods. Additionally, it integrates seamlessly with other components of the infrastructure to support data consistency and reliability.
Integrated OpenSearch allows for advanced search functionalities on the user feed. This ensures quick and accurate retrieval of content, improving user experience and enabling efficient exploration of the platform's features.
To maintain agility and efficiency in the development process, CI/CD pipelines were implemented. These pipelines enable developers to push changes to production without disruptions, ensuring zero downtime deployments for backend updates and fostering a streamlined development lifecycle.
While designing the application and infrastructure, cost optimization was a key focus. The microservices architecture significantly reduced operational costs, making it more economical than running two large EC2 instances. This strategic approach maximized value while minimizing expenses.
Handling a real-money application comes with the critical responsibility of ensuring security. The infrastructure was designed with advanced security measures, including stringent access management, detailed logging, and secure secrets management. These measures guarantee a secure environment for both users and the platform.
Given the simultaneous development of multiple projects, AWS SSO and AWS Organizations were implemented for better account management. These tools enabled efficient handling of both POC and production environments while enhancing logging, monitoring, and alerting capabilities. This ensured smooth operation and rapid issue resolution across all projects.
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